WELCOME TO AMAKA
Connecting Brands with World Class Creators
We connect world-class creative talent with global brands that value exceptional work.
BRANDS WE’VE PARTNERED WITH
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What success on AMAKA
looks like
Achieving growth, visibility, and meaningful collaborations with top creative talents on AMAKA.
Quality guaranteed
Quality guaranteed
AMAKA Gigs Commission Creators
Commission Pan-African creators and creative professionals to amplify your brand and execute content for your business.
Success Powered by the best global Creators
NIKE CASE STUDY
Working with EMEA Creators gaining 47M Impressions
CHALLENGE
Needing to reach Gen Z and Millennial Women across EMEA regions, Nike tasked AMAKA with increasing brand awareness of its FM Broadcast, a talk show celebrating Black innovators in sports and culture.
STRATEGY
Expanding on Nike's existing campaign themes, we leveraged our editorial expertise and creator network to produce content through AMAKA's tone of voice, working with influencers and writers from the UK, South Africa, the US and Cameroon to develop English and French content that resonated with EMEA audiences.
ACTIVATION - 6 MONTHS
Homepage Display and Pop-up banners
Original advertorials
Original video content
Original photography content
AMAKA designed a microsite, creating a dedicated ecosystem to showcase content
RESULTS
+47,000,000 Impressions
+6,000,000 Video views
+300,000 Clicks
Content views up x 4 industry average Increased visibility
ARISE IIP Case Study
How ARISE IIP Transformed Corporate Storytelling Across 15 African Countries
THE BRIEF
ARISE IIP was struggling with traditional corporate branding that failed to capture the human development and social impact of their work across Africa.
THE PROJECT
ARISE IIP leveraged AMAKA's creative expertise to produce compelling sustainability content that resonated across multiple markets and to tell authentic stories of impact.AMAKA provided end-to-end creative support, from ideation and scripting to production, creating a three-part sustainability series across Benin, Togo, and Gabon.
THE CAMPAIGN
Commissioned creators were trusted to provide authentic opinions and unique content styles, aiding Wavemaker's global brand clients in effective collaboration with influencers.
RESULTS
+6,200,000 Impressions
446K+ Total video views
5.7M Total Reach
432K+ link clicks driving traffic to ARISE content
4,267 Leads generated from content initiatives
ACCESS BANK CASE STUDY
Working with Nigerian Creatives gaining 4M Impressions
CHALLENGE
Needing to reach a younger demographic of customers, Access Bank partnered with AMAKA to elevate its digital-first customer experience for a generation of digital natives.
STRATEGY
AMAKA, in partnership with Access Bank, celebrated its second anniversary and launch of the second AMAKA-Zine. The 2023 AMAKA-Zine theme was Africa's Film & Performance Industry. We explored the social, cultural and historical insights surrounding the African film and TV industry, with Sheila Atim from The Woman King as our featured cover star. To celebrate the Action! Issue, we hosted our first ever event in Lagos.
ACTIVATION - 6 MONTHS
Homepage display, pop-up banners and paid social
Original advertorials in-platform and AMAKA-Zine: The Action! Issue
AMAKA-Zine: The Action! Party in Lagos, featuring DJ sets and live performances from Nigerian artists
Teni the Entertainer, Fave and SGawd Dedicated page on the AMAKA platform
RESULTS
AMAKA-Zine: The Action! Issue
Impressions +4,600,000
Reach +1,400,000
AMAKA-Zine: The Action! Issue
Event attendees +350
Impressions on the night +50,000
Reach +5,000,000
Commission Creators for your campaign
Reach our diverse and engaged Pan-African creators, with reach into 60+ countries:
Cultural Innovators and Tastemakers
Gen-Z & Millennial Creatives
Creative Entrepreneurs
Bi-Cultural Voices