TBrA – Social Media Manager Brief

About the Project

TheBoardroom Africa (TBrA) is a leading platform committed to advancing gender-balanced leadership by connecting African women to board and executive roles. In collaboration with AMAKA Fractional Teams, we are launching a fast-paced, multi-platform digital campaign to drive enrolment for two executive education cohorts, the ESG Certificate Programme and the Certificate in Modern Board Direction (CMBD) starting July 2, 2025.

We are looking for a strategic, detail-oriented Social Media Manager with strong copywriting proficiency to help execute and manage content delivery across LinkedIn, Facebook, and (lightly) Instagram.

Scope of Work

Content Scheduling & Posting:

Manage the rollout of pre-planned creatives across key platforms (LinkedIn, Facebook, Instagram). Ensure that all content goes out on time, correctly formatted, and aligned with platform best practices.

Copywriting:

Craft compelling, conversion-optimized captions and post copy.

Content should speak confidently to a high-level audience of African executives and board professionals.

Community Management:

Monitor comments, DMs, and post interactions (especially on LinkedIn and Facebook), responding in a professional tone and flagging qualified leads or engagement opportunities.

Reporting:

Track post performance and engagement; provide weekly insights on what’s working and what needs refining.

What We’re Looking For

• Strong copywriting skills with a confident, strategic tone
• Experience managing social media accounts for executive/education/nonprofit/leadership brands
• Ability to understand and communicate to a senior professional African audience
• Familiarity with platforms like Canva, Buffer, Later, or Meta Business Suite is a plus
• Able to work closely with our internal project lead and creative team on a tight weekly schedule

Application Details

• Deadline to Apply: Tuesday, 18th June 2025
• Project Duration: Immediate start
• Location: Remote
• Application Process: Share your portfolio or social media writing samplesBonus if you include an example of a post you’ve written for a professional or leadership-focused brand.